Earlier this month, influencer and trans woman Dylan Mulvaney promoted Bud Light beer on their social media and received vicious backlash from the conservative public. The TikTok star, known for documenting their gender transition in daily videos for their 10.8 million followers, showed a commemorative beer can with their face on it, which led to calls for a boycott of the brand.
Scandals surrounding celebrity endorsements are not new. In the 1980s, Pepsi paid Madonna a massive US$5 million to use Madonna’s Like A Prayer in its commercials. The commercial ran only twice before scandal was sparked by the religious imagery in Madonna’s music video, leading Pepsi to drop her as an endorser.
