Get all your news in one place.
100's of premium titles.
One app.
Start reading
Woman & Home
Woman & Home
Lifestyle
Caroline Parr

From culottes to leopard print, Albaray's clever AI shopping tool helps you try any trend from the comfort of home

Three images of Caroline Parr trying the Albaray AI virtual store assistant .

I love online shopping, so much so that I rarely go into stores nowadays. It's quick and convenient, delivery is easy, and returns are stress-free, too. Why would I brave the unflattering lighting you so often find in fitting rooms when I can try things on at home?

But I have to admit, the sheer amount of choice there is can be overwhelming. Plus, there is one thing I miss about in-person shopping, and that's having somebody to help with styling or sizes - someone who knows the brand I'm trying and knows fashion, who can suggest a top to go with those trousers, or the best way to style that dress. Enter Albaray's amazing new AI virtual store assistant.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.