Celebrity chefs Jamie Oliver, Hugh Fearnley‑Whittingstall and Tom Kerridge have backed a new campaign that is putting the spotlight on beans. The Bang In Some Beans campaign is a bid to double the UK’s intake of beans, legumes and pulses by 2028.
Such a campaign is long overdue. Despite beans on toast being a British favourite, beans, pulses and legumes remain under-consumed in the UK. According to data from the Food Foundation, two-thirds of the UK population eat less than one portion of beans a week.
