Frieze LA 2024 is underway. Just a few years ago, Frieze was a new player in town. Now, it’s the only place to be during ‘Freize Week’, a phrase that totally overlooks the fact that two other art fairs, Felix and Spring/Break, are happening simultaneously in other parts of Los Angeles.
Thursday’s Frieze VIP preview assigned timed entry to various tiers of who’s who. I learned just how high the ladder went by our time slot. I, the press, was allowed inside at 2pm, a local curator friend at 1pm, and an associate director of a pretty famous museum was granted access as early as 10am – and that’s not even considering the secretive pre-parties that took place on Wednesday night.
