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Asharq Al-Awsat
Asharq Al-Awsat
Lifestyle
Asharq Al-Awsat

French Luxury Houses Give Unsold Goods a Second Chance

Luxury brands such as Louis Vuitton are managing stocks more carefully, recycling goods and making donations as trashing unsold goods are no longer an option ALAIN JOCARD AFP/File

In the extravagant world of the French luxury industry, brands used to prefer destroying their unsold goods rather than offering their high-priced products at a discount.

But gone are the days of binning the coats, handbags and shoes pooh-poohed by shoppers after a new anti-waste law came into force at the start of the year.

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