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T3
T3
Technology
Matt Kollat

FREITAG’s cult messenger bag just got a high-fashion makeover with help from Paris design rebels

Freitag x Études Studio F41-E HAWAII FIVE-0 bag on work bench.

FREITAG’s rugged messenger bags have always carried more than your laptop.

Now, in a new collaboration with Paris-based design agency Études Studio, the Swiss bag brand is turning its iconic F41 HAWAII FIVE-0 into a vehicle for graphic expression and cultural dialogue.

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