Pensioners wearing coats in their living rooms and others struggling to cope with the rising cost of living in the UK have slammed the BBC for its seemingly ill-timed latest series. On Tuesday, April 12, the first episode of six-part series Freeze the Fear with Wim Hof aired, which sees Holly Willoughby and Lee Mack follow eight famous faces as they give up their warm, cosy lives to live in the bitterly cold Italian mountains.
Over the coming weeks, the celebrities will be put through their paces as they take on a series of daunting cold challenges designed to push their minds and bodies to the limit. They will be guided by record-breaking, global sensation Wim Hof, AKA 'The Ice Man', who genuinely believes that embracing the cold will change their lives for the better - a sentiment a lot of viewers have taken issue with.
The celebrities participating in the chilling series are Patrice Evra, Gabby Logan, Alfie Boe, Tamzin Outhwaite, Owain Wyn Evans, Dianne Buswell, Professor Green and Chelcee Grimes. All of these famous faces are taking part for various personal reasons, and hope to emerge from the experience happier, healthier, and stronger.
