Under pressure by EU regulators, Meta said Tuesday it was offering non-paying users of its Facebook and Instagram services in the bloc the ability to do so with less targeted ads, as well as cutting its subscription rates.
The move follows the European Commission accusing the US social media giant in July of breaching the bloc's digital rules with its "pay or consent" system that meant users had to pay to avoid data collection, or agree to share their data with Facebook and Instagram to keep using the platforms for free.
