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International Business Times UK
International Business Times UK
Business
Melvin Gascon

Free Cup, Heavy Footprint? The Green Claims Behind Starbucks' Red Cup Day

Starbucks’ reusable red cup, supposedly made from 95% recycled materials and given away during the coffee chain’s annual Red Cup Day promotion. (Credit: YouTube)

Starbucks' highly anticipated Red Cup Day returns on 13 November, offering customers a free reusable holiday cup with the purchase of any handcrafted seasonal drink.

The annual promotion is meant to celebrate festive cheer while encouraging customers to embrace more sustainable habits.

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