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Wynne Davis

Fred Franzia, creator of 'Two Buck Chuck' and champion of affordable wine, has died

California Gold New Yorker
Fred Franzia, the man behind Charles Shaw brand wine, also affectionately known as "Two Buck Chuck," brought affordable wine to the masses. (Stephen Osman/Los Angeles Times via Getty Image)

Fred Franzia, the man behind the famous "Two Buck Chuck," died on Tuesday at age 79.

The Franzia family and the Bronco Wine Company announced Franzia's death on Instagram. Franzia founded the company with one of his brothers and a cousin in 1973. The trio aimed to create "high quality wines at a value for wine consumers."

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