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France 24
France 24
National
FRANCE 24

France targets Shein and Temu with new fast fashion levy

Clothes from fast fashion brand Shein hang at their office in Sao Paulo, Brazil, in December 2025.
Clothes from fast fashion brand Shein hang at their office in Sao Paulo, Brazil, in December 2025. © Jorge Silva, Reuters

Starting this week, France will charge a penalty on cheaply made clothing sold by ultra-fast fashion retailers, with the fee reaching nearly €20 per item by 2030. Aimed at platforms like Shein, Temu and AliExpress, the levy follows a June law targeting disposable fashion's environmental toll, though rival brands like H&M and Zara are exempt.

France will from Tuesday impose a fee on ultra-fast fashion items that will eventually reach almost 20 euros per garment, as the government targets major Asian e-commerce platforms including Shein.

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