In 2025, the age-old adage is proving to be true—fashion really is cyclical. The sudden virality of nearly every ‘00s fashion trend was just the beginning: Skinny jeans, perhaps the most controversial denim trend of the early and mid-aughts, are officially back. This is partly thanks to the latest collaboration between Los Angeles-based denim brand Frame and influencer Alix Earle, launched on January 23.
The co-branded collection, which marks Earle’s second time working with Frame, consists of The Alix jeans, a high-rise silhouette with a leggings-like design. It’s available to shop in two washes: a deep, true blue shade and a glossy, coated black version.
