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Naomi Braithwaite, Associate Professor in Fashion Marketing and Branding, Nottingham Trent University

Four ways to tell the designer fashion items worth investing in from the ones that aren't

Qtran88/Shutterstock

Whether it’s aspiring to the “quiet luxury” or “old money” looks taking over TikTok, or cringing at the “ludicrously capacious bag” scene in the last season of Succession, designer clothes and accessories have been a hot topic in 2023. But with continued sales growth in designer fashion, and concerns about shopping more sustainably, it’s worth considering investing your money in products that will last longer.

Sales in luxury fashion have increased significantly since the pandemic. Louis Vuitton, for example, has increased its sales from 2019. And British luxury brand, Burberry, reported sales growth to be 86% higher in the year following the pandemic (though there has been another dip in sales more recently).

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