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TechRadar
Muskaan Saxena

Four ways Google plans to use AI to supercharge your online searches

Google I/O 2023 Search AI

Google Search is the cornerstone of just about everyone’s online experience. Often, it’s the first thing you see when you boot up your computer in the morning, and the first place you go on your phone when planning trips, asking questions, or looking for recommendations.

The household-name search engine company has already shown its chops in the field of artificial intelligence with Google Bard, talkative rival chatbot to OpenAI’s popular ChatGPT. Now, Google plans to update its search experience with AI, and you can try it out for yourself if you’re signed up to the tech giant’s ‘Search Labs’ testing platform.

With Google’s AI-powered ‘generative search experience’ (announced earlier this year at Google I/O, abbreviated to SGE) you’ll put an inquiry into the search bar and receive AI-generated responses on the topic, photos, and other relevant information from the web. So rather than seeing the first few results from different websites or platforms as you normally would, you’d first get the AI-generated results in a sort of brief summary, and then will be able to scroll down to find the usual results.

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