Over four in five Brits (81%) admit to being “fair weather ” sports fans – only tuning in for the major events such as the Ashes, the Super Bowl, and the Boat Race.
Two in five (39%) casual sports fans are only interested in football when it comes to major tournaments such as the World Cup or the Euros – while 35% only follow tennis during Wimbledon, and 23% say the same of rugby during the Six Nations.
And with Cheltenham Festival being held next week, one in five Brits are likely to become part-time horse-racing fans until after the Grand National and Royal Ascot have taken place, in April and June respectively.
