Fortnum & Mason, the iconic department store in Piccadilly, has recently launched an expansive Valentine's Day campaign that aims to spread love in all its forms. Titled 'Unleash the Love,' this campaign has transformed the store into a vibrant and artistic space, captivating visitors from near and far.
At the heart of the campaign is a captivating display in the central atrium. The space is adorned with floating hearts, creating a whimsical and romantic ambiance. But it's not just for show - customers are invited to participate by decorating a large heart with bespoke stickers, making their mark on this symbol of love.
To bring their vision to life, Fortnum & Mason has collaborated with six talented street artists: ALO, Olly Howe, Luap, Ben Allen, Opake, and David Speed. Each artist has contributed their unique style and interpretation of love to curate an extraordinary window display. These captivating windows serve as a visual feast for passersby, showcasing love in all its beauty and diversity.
The Unleash the Love campaign goes beyond the confines of romantic love. Inspired by Greek philosophy's eight different types of love, Fortnum & Mason's collection embraces all these forms. From hand-painted graphic motifs on chocolates to 'tea for two' sets and heartwarming hampers, there is something for everyone to celebrate and cherish.
Sallie Smith, Fortnum's Head of Visual Presentation, emphasized the importance of incorporating diverse art forms throughout the store. This not only enhances the visual appeal but also spreads love in a more inclusive manner. The installations, which will be on display until March, will also serve a philanthropic purpose. They will be later auctioned, with the proceeds going to charity. Additionally, the original artworks that inspired the collection will be exhibited, allowing visitors to appreciate their beauty on a deeper level.
The Unleash the Love campaign is more than just a celebration of Valentine's Day. It represents a broader interpretation of love, encouraging us to embrace and appreciate it in all its forms. By creating a unique and vibrant atmosphere within the historic Piccadilly store, Fortnum & Mason invites visitors to explore the depths of love and inspire them to spread love beyond this season.
If you find yourself in London before March, make sure to pay a visit to Fortnum & Mason and immerse yourself in this remarkable display of love. Experience the joy of contributing to the heart-shaped artwork and take a moment to indulge in the curated selection of love-inspired products. This is an opportunity to celebrate love in all its glory and to be a part of something truly extraordinary.
