There's no denying the Xbox 360 was a triumphant moment for Microsoft despite still trailing the PS3 in worldwide sales. The 360 outsold the original Xbox by a huge margin, introduced groundbreaking features like Xbox Live, and positioned the Xbox brand as an enduring competitor to PlayStation.
One of the ways it managed that was building out the console's third-party repertoire, and it was during the 360 era that Xbox started really cozying up to big name partners like EA, Activision, Take Two, and Ubisoft to bring massively anticipated releases to the box.
