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GamesRadar
GamesRadar
Technology
Issy van der Velde

Former exec admits Amazon tried and failed to beat Steam, says the company "needed to build something dramatically better" but "gamers already had the solution" in Valve's store

Steam Amazon Ethan Evans Prime Gaming Epic Google Twitch
New World player with greataxe attacking another player.

Remember when Amazon tried to make a Steam competitor? Me neither, to be honest, but the former vice president of Prime Gaming reveals why the company failed.

Amazon has tried to get into the gaming space a few different ways over the years. There's Prime Gaming – which I've only ever used to claim the free games it offers – that functions as a digital storefront and comes with Prime Video if you have a Prime subscription. Say that sentence aloud in the mirror and Jeff Bezos will appear.

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