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Evening Standard
Evening Standard
Jack Tanner

Former BetVictor boss targets top-three spot in every market with new brand '21'

BetVictor
(Alamy/PA) -

Former BetVictor chief Michael Carlton has made a bold claim about his new venture ‘21.com’ - stating that it “will be one of the top three operators in every market it operates and in the world within two years”.

Carlton worked at BetVictor for 17 years, from 1997 to 2014, helping the operator navigate the fledgling days of online gambling. Now, highlighting an AI-powered approach and modern technology, Carlton is confident that 21 will soon become a dominant player in the gaming industry.

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