Amazon’s (NASDAQ:AMZN) Prime Day, a retail extravaganza generating billions in sales, can be traced back to a pivotal pitch made to Jeff Bezos, the company’s founder, by a single executive.
What Happened: The origins of Prime Day can be traced back to a proposal made by Diego Piacentini, who was leading Amazon’s international business in the early 2010s, reported Fortune. Piacentini, an ex-Apple (NASDAQ:AAPL) executive, inspired by the success of Alibaba’s (NYSE:BABA) Singles Day in China, pitched the idea of Amazon having its own event to Bezos. After receiving Bezos’s approval, Amazon decided to hold its sale during the summer months, avoiding a clash with Alibaba’s Singles Day in November.
