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Fortune
Fortune
Orianna Rosa Royle

Gen Z nepo babies are bragging about their generational wealth on TikTok—but there's a major catch

TikTok Luxury Reese Witherspoon Laurene Powell Jobs Steve Jobs Airbnb
(Credit: James Devaney/GC Images—Getty Images)
  • In an era when billionaires are becoming increasingly flashy, so too are their children. Welcome to “Holy Airball”. TikTok’s latest trend has Gen Z nepo babies flaunting what their wealthy family do for a living—from Reese Witherspoon’s daughter to an Airbnb mogul’s kid.

The days of stealth wealth and quiet luxury are well and truly over. Instead, the wealthiest kids on the block are proudly boasting about what their billionaire parents did to get rich.

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