Dyson is hoping to make getting ready for the day at the office or night on the town a little less hassle. The firm's new Airstrait device features clever technology that can dry and straighten hair at the same time without using damaging heat plates.
Instead, the Airstrait uses good old-fashioned air to dry and style. Dyson not only hopes that this will speed things up but also help to avoid damage that often occurs from using very hot hairdryers and standard straighteners.
To make this possible, the Dyson Airstrait straightener is powered by a Hyperdymium motor. This small, light tech, which has been specifically engineered to be at the heart of Dyson’s Hair Care technologies, is capable of generating the airflow needed to dry and straighten hair simultaneously, from wet. In fact, a 13-blade impeller spins up to 106,000rpm, propelling over 11.9 litres of air through the machine per second.
The Airstrait works via two 1.5mm apertures in the arms. Airflow is accelerated through these apertures, creating two high-velocity downward blades of air which creates enough force to straighten hair as it dries.
Dyson reckons that this way of styling helps align the hair strands for a smooth and shiny finish - something that takes more effort with other devices.
“Having a strong understanding of how to manipulate and realise the potential of powerful airflow is fundamental to the performance of the Dyson Airstrait straightener," said James Dyson, Founder and Chief Engineer.
"This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener, with no hot plates, and no heat damage. Delivering the ease-of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight style.”
If the Airstrait sounds exciting then there's good and bad news.
At launch, it's only available in the USA, Mexico and Canada. The rest of the world (including the UK date) will see it in stores at a later date.
Then there's the cost. In the US the Airstrait will set you back $499 and expect a similar price in pounds when they finally arrive on this side of the pond. Ouch!
