For as long as I can remember, whenever style and taste would be discussed in the past, it was French women (giving rise to the ‘French girl chic’) who were the reference point and the pinnacle of style, both in interiors and fashion. But not this year – 2025 belongs to the Portuguese as the ‘Portuguese girl aesthetic’ trend is growing in popularity. And I predict that the most stylish people even those outside of Portugal will soon be decorating their homes using this approach.
As is the case with many other home decor trends, the Portuguese girl aesthetic was (and still is) a fashion-first trend, championed by influencers such as Vicky Montanari (@vicmontanari on Instagram) or Caetana Botelho Afonso (@caetanaba on Instagram), that soon after spread into the interiors space, too.
