The Sill, one of the largest online houseplant retailers in the US, say orchids are the new Valentine's Day flower after data reveals sales have skyrocketed in the last year, 'driven by shoppers who want gifts that last longer than a few days.'
The report reveals orchid sales are up 51% year-on-year as consumers seek long-lasting gifts over disposable bouquets. Paris Lalicata, plant expert at The Sill, notes orchids are more meaningful than romantic spring flowers and 'turn a gift into an experience, not a one-day moment.'
