I’ve covered a lot of phone launches – almost too many to remember – and the general themes of them is to tout upgrades in performance and camera quality, along with design changes, new features, and, more recently, AI integration. But what often gets only a cursory glance is battery life; whether that’s a big boost in capacity, or efficiency allowing more charge to be sucked out of a pack that’s the same size as before.
However, last month I ran a poll asking, "What's the most important phone feature for you?" And the most popular answer was battery life, with 40% of respondents valuing battery over other features like performance and cameras.
