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Motor1
Motor1
Sport
Angel Sergeev

Ford, Toyota, Porsche Among J.D. Power Brand Loyalty Study's 2023 Winners

Ford Porsche Toyota JD Power

The automotive industry in the United States slowly rebounds to pre-pandemic levels of inventory and sales, which has an effect on consumer behavior when it comes to brand loyalty. The J.D. Power’s latest study focused on brand loyalty sheds light on these changing dynamics, revealing that more car buyers are now opting for variety over steadfast brand loyalty.

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