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Motor1
Motor1
Business
Adrian Padeanu

Ford Sales Are Tanking in Europe. And It's Clear Why

Though it's been little more than a year since Ford ended production of the Fiesta, it still boggles my mind that higher-ups thought it was a good idea. The Fiesta's death was yet another slap in the face for people who still want cars. In 2022, the Mondeo went the way of the dodo, and in 2019, the Ka city car perished. And the sales numbers don't lie—the decision to focus on crossovers isn't paying off.

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