Ford is the latest company to scale back on “woke” diversity, equity, and inclusion initiatives after boycott pressure from anti-DEI crusader Robby Starbuck.
The former Hollywood music-video director turned conservative activist has pressured several high-profile companies, including Harley-Davidson, to abandon inclusive employment policies. Yesterday, he posted a memo on his X account from Ford CEO Jim Farley announcing that Ford will no longer pursue diversity goals or quotas in its hiring process, at its dealerships, or when selecting suppliers. The memo was confirmed as authentic by Bloomberg.
