On March 8, the International Women's Day is celebrated all around the world. Joining the celebrations, Ford now releases a new marketing campaign with a very special product. The Explorer Men’s Only Edition isn’t what you think, though – it’s definitely not a macho or manly special edition. As weird as it may sound, it’s the exact opposite – a mid-size SUV celebrating the significant role women have played and will continue to play in the auto industry.
The 50-second spot starts looking like yet another traditional advertisement for the popular Explorer but the story quickly shifts to a vehicle that looks and sounds… well, absurdly to a certain extent. The special edition model lacks essential features such as a heater, windshield wipers, turn signals, brake lights, and GPS – all considered a must in the entire industry today. Ford, however, deleted all that equipment from the Explorer simply to show what a huge impact women have had in the auto industry.
