Ford Motor Co (NYSE:F) is expanding its online retail presence by partnering with Amazon.com Inc (NASDAQ:AMZN) to sell its "Blue Advantage" certified used vehicles directly through Amazon's e-commerce site — making Ford the second major automaker to tap into the retail giant's massive customer base.
Hyundai Motor Co. already sells new vehicles on the Amazon Autos portal. Still, Ford is starting with certified used cars only, reflecting its strategy to enhance convenience while supporting traditional dealerships.
