How the Natural Diamond Industry Is Rewriting Its Playbook for Young India
Diamonds in India have always been associated with generational wealth, to tradition and celebrations, especially weddings. However, India today is predominantly a country of young people—its Gen Z makes about 25-30 per cent of the country's population, according to a joint report by Boston Consulting Group (BCG) and Snap Inc., influencing 43 per cent of household consumption, of which $200 billion comes directly from their own earnings.
