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The Guardian - UK
The Guardian - UK
Ed Cooper

For creators at the start of their journey, AI-powered cameras are levelling the playing field

Cute picture of dog on phone screen
AI camera tracking keeps the subject centred in the frame Photograph: PR

“Art is not what you see,” said Edgar Degas, “but what you make others see.” In an era when anyone with a smartphone can publish to the world, that sentiment feels newly relevant.

The old barriers – expensive equipment, specialist software, years of technical training – have steadily eroded. But one barrier that remains, for many, is confidence. The assumption that polished results are reserved for professionals.

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