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The Guardian - UK
The Guardian - UK
Ed Cooper

For creators at the start of their journey, AI-powered cameras are levelling the playing field

Cute picture of dog on phone screen
AI camera tracking keeps the subject centred in the frame Photograph: PR

“Art is not what you see,” said Edgar Degas, “but what you make others see.” In an era when anyone with a smartphone can publish to the world, that sentiment feels newly relevant.

The old barriers – expensive equipment, specialist software, years of technical training – have steadily eroded. But one barrier that remains, for many, is confidence. The assumption that polished results are reserved for professionals.

Increasingly, that’s no longer true. Grassroots creators – filming their first GRWM, their first recipe reel or their first how-to tutorial – have access to tools that once required an entire production team. For anyone who wants to get started, the Samsung Galaxy S26 Ultra offers built-in features designed to simplify the process. Here’s how.

How to film yourself hands-free with AI camera tracking
Filming solo often means compromise – static shots, awkward angles or constant resets. The Galaxy S26 Ultra’s auto-framing feature helps remove that friction. Whether propped against a wall or mounted on a tripod, the camera automatically pans, zooms and tracks up to 10 subjects, keeping them centred as they move.

For a cooking creator navigating a busy kitchen or a mechanic demonstrating a repair, it means fewer interruptions and more fluid filming, without needing a second pair of hands behind the camera.

How AI photo editing lets you remove objects instantly
Great content isn’t just about what you capture, but how you refine it. With Photo Assist1, the Galaxy S26 Ultra becomes a handheld editing studio, capable of adjusting composition, removing distractions or enhancing colour in seconds.

Using natural language prompts such as “make the sky a vibrant sunset” or “remove the crowd from the background”, Galaxy AI2 can handle more complex adjustments like masking and colour grading – tasks that once required desktop software. And when you have minutes, rather than hours, to secure the right shot, that immediacy matters.

How to take better photos and video in low light with AI
Poor lighting shouldn’t hold your creativity back. In this vein, Samsung’s Nightography3 mode uses a powerful custom processor to turn dark, difficult scenes into sharp, vibrant shots.

Dim bistros, live gigs, early-morning hikes – scenes that once felt technically out of reach become usable, shareable moments. The result is footage that reflects how the moment felt, not just how it looked through an underpowered lens.

How AI can improve creative workflow and productivity
For many new creators, the obstacle isn’t creativity – it’s momentum. Using features such as Now Brief4 and Now Bar4, the Galaxy S26 Ultra transforms from a passive device into an active assistant.

Now Brief4 offers contextual suggestions based on calendar entries, saved references or upcoming locations – highlighting what matters most today. Now Bar4, meanwhile, is there to make smart suggestions, such as offering to book a cab when it’s time to leave for an appointment.

All of which means that instead of juggling apps and losing focus mid-idea, creators can stay immersed in the process while the device quietly supports planning and execution.

How AI guidance replaces complex camera manuals
Not sure how to achieve a particular look? The Galaxy S26 Ultra integrates AI systems such as Bixby4 and Perplexity5 to provide guidance on framing, lighting or technical adjustments. Whether repositioning a lamp for better shadows or understanding lens depth, creators can troubleshoot in real time.

Professional polish no longer depends on professional infrastructure. With intuitive AI tools built in, the gap between idea and execution has narrowed – allowing creators to focus less on technical barriers and more on what they want to say.

Buy the Galaxy S26 Ultra now

1. Requires network connection and Samsung account login. A visible watermark is overlaid on the saved image to indicate it was generated by Galaxy AI. Accuracy of output not guaranteed.

2. Samsung account login is required for certain AI features.

3. Results may vary depending on light condition, subject and/or shooting conditions.

4. Samsung account login and network connection is required.

5. Pre-installed on Galaxy S26 Series devices. Requires network connection and a Perplexity account. To initiate Perplexity from the side button, users must assign it to the side button in device settings.

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