
I like images that draw people in and make them go ‘wow!’ – bold, dynamic shots with drama, passion and mystery have this impact. There is no better feeling than working with a client or model on an image and seeing their reaction to the final photograph. Here, my process begins with a meeting with the model, looking at ideas and discussing ways to create the image. This involves considering lighting, themes and locations – for me, clear communication is vital for any shoot I do.
If you are new to this genre and style, my advice is to do some research. The internet is full of inspirational content, find a style you feel suits your ideas and adapt it to your own concept and flair. Most importantly, don’t be afraid to try something – think outside your comfort zone, break the rules and don’t dismiss an image on first look, you never know how the image may change in post-processing.