Football fans are predicted to provide a £1.2 billion boost to the economy during the Women’s UEFA 2022 European Championships, a new report reveals. The Women’s EURO 2022 Spending Report by VoucherCodes.co.uk, reveals the competition is set to be watched by 18.9 million fans across the UK, in pubs, restaurants, stadiums and more.
Hosts England kick off the first match of the tournament on Wednesday July 6 and will play across a jam-packed schedule. As 9.4 million shoppers are set to splash the cash across the tournament, total retail spending is forecast to hit £898.2 million. Spending on food and drink for the celebrations is forecast to make up £761.2 million of the total retail amount, as the impact of the cost-of-living crisis will mean many fans choose to watch from home.
During the group stage alone, football fans are set to spend £595.4 million across retail. This isn’t expected to stop, as the tournament progresses with large sums being spent across the quarter-finals (£183.4 million), semis (£104.1 million) and the big finale (£15.2 million).