Foot traffic at American Eagle stores dropped 9 percent two weeks after Sydney Sweeney starred in a controversial ad campaign for the retailer, according to a report.
American Eagle tapped the 27-year-old Euphoria and Madame Web actress to star in their campaign, “Sydney Sweeney Has Great Jeans,” last month, sparking widespread backlash as critics claimed it peddled eugenic ideals due to its wordplay on “jeans” and “genes.”
