A focus group of foodies had to eat their words when they raved about a gourmet meal that turned out to be from Burger King.
Comedian Laura Smyth fronted a seemingly normal taster session to try out burgers from new premium fusion burger brand – ‘Gourmet Kings’ – soon to launch on Deliveroo exclusively.
The panel of foodies tucked into two Smoky Chimichurri burgers, either chicken or beef, from the high street brand under the guise of a new high-end restaurant.
Laura pushed for thoughts on the burgers, with the group truly believing they were from an independent gourmet restaurant.
The panel praised the ‘fresh’ ingredients from the rocket to the toasted brioche bun, calling out the herbs and spices of the ‘flavoursome’ chimichurri and the combinations that elevated them to high-end restaurant level.
One participant even declared the chicken burger the best he’d ever had.
The group were amazed when Smyth revealed the stunt was pulled off by Burger King, ahead of the launch of the Smoky Chimichurri burger in restaurants from 1st August, exclusively for delivery via Deliveroo.
The amusing set up followed research which found 49 per cent of Brits don’t think you can get a gourmet burger from a fast-food restaurant.
A study of 2,000 adults revealed 61 per cent don’t think it’s possible to experience a decadent meal out if you’re on a budget.
And 72 per cent believe you have to be willing to pay a high price to enjoy a quality gourmet spread.
Half of those polled, via OnePoll, also didn’t believe you could purchase a gourmet burger for an affordable price, with 39 per cent believing only premium restaurants offer such menu items.
A spokesperson from Burger King® UK, commented: ‘It’s a common misconception that gourmet food is out of reach, so we wanted to prove once and for all that our guests can enjoy a premium quality burger for great value with our new Smoky Chimichurri burger.’
Burger lovers can get their hands on the new Smoky Chimichurri with a buy-one-get-one-free offer from 28th July – 31st July via the Burger King app, before launching nationwide on 1st August.
