Grocery prices are more affordable today than they were a year or even two years ago, according to Ocado boss Tim Steiner.
Mr Steiner, who co-founded the online supermarket giant in 2000 and is now CEO, admitted that the current environment was 'challenging' but said the issue was customers having to pay more for their energy and fuel, not the price of food.
His comments came after research by consumer group Which? found that prices of some basic food items had risen by as much as 20% over the past two years in all supermarkets.
