Baldur's Gate 3 publishing director Michael Douse says there's an easy way for major studios to stop botching their own launches: set clear expectations for players before the game is out.
"I feel like a lot of big games are being let down by a lack of understanding regarding what they actually are before they go to release," Douse says in a Twitter thread. "I don't see those conversations happening at the scale they should, meanwhile you see billboards and shit that doesn't really build any resonance."
