If you were to draw a Venn diagram and put cycling apparel in one circle, hiking in another, and Scandi-cool in the third, where they meet in the middle, the words Fjällräven cycling range would be written.
This isn't the brand's first foray into cycling kit. Its first was a Specialized co-lab that brought us adult rompers, anoraks and flannel. At the time, this radical take on bike kit firmly challenged even the more open-minded riders on what a new kit day should look like.
