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The Guardian - US
The Guardian - US
Entertainment
Andrew Lawrence

Fish feud: can McDonald’s survive Pusha T’s single-verse scud missile?

Pusha T Arby Justin Timberlake Kanye West Pharrell Williams
Pusha T with microphone
Pusha T’s Spicy Fish Diss commands attention with Dalí-esque, Old Man and the Sea visual grammar. Photograph: Paul Morigi/Getty Images for the Recording Academy

For years Arby’s has bragged: “We have the meats.” Now the menu includes a spicy beef with McDonald’s.

On Monday, the hot deli chain released an advertisement for its crispy fish sandwich. Undergirding the EDM-tinged backing beat is the rap song Spicy Fish Diss – a single-verse Scud missile that takes direct aim at McDonald’s pescatarian mainstay, the Filet-O-Fish. And it doesn’t waste any of its 75-second runtime beating around the bush. “Filet-O-Fish is shit,” it crows, “and you should be disgusted.”

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