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Evening Standard
Evening Standard
Saskia Kemsley

First Look: What’s inside Liberty’s beloved Beauty Advent Calendar this year?

Getting your hands on a signature Liberty beauty advent calendar is no small feat. In fact, it’s not dissimilar from entering a virtual queue to battle for tickets for a concert or festival. The dollhouse-esque, grandiose Christmas countdown has sold out ten years in a row.

There’s a pre-sale, which requires a subscription to the department store’s cult-favourite Beauty Drop, a wait list, and a general sale during which the less organised beauty enthusiasts can battle it out for the chance to get full-sized products from the likes of Lisa Eldrige, Augustinus Bader, Jones Road, Trinny London, Ex Nihilo and more for a fraction of the price.

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