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Wales Online
Wales Online
Entertainment
Eve Rowlands

First look as celebrated doughnut company opens in Cardiff city centre arcade

A much-loved colourful Cardiff doughnut shop which has been selling its goodies to the sugar-craving public from a van is opening up a three-month pop-up shop in the middle of the city centre in one of the capital's beautiful arcades.

Cardiff Dough and Co makes handcrafted two-day proved doughnuts in a creative range of ever-changing flavours and is run by husband and wife duo Ash and Rachael Parfitt. It began as a concept four years ago whilst the pair were honeymooning in Australia but only came to fruition during lockdown when Ash, a welder, was furloughed. It started as a delivery business from their home before they began trading at farmers markets and pop-ups - and were a huge success. Read more on that here.

The popular doughnut business has its own factory unit in Rumney - where customers can buy doughnuts to take away from its retail counter - has featured at many events across Wales, has its own mobile doughnut shop in the shape of a van - read about its story here - and now, they are returning to the city centre with a pop-up that will last for three months with a unit in High Street Arcade.

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