Korean skincare has never been more influential in the UK. From lightweight, skin-friendly foundation that still manages to cover acne, to toner pads with the power to exfoliate, hydrate or soothe, K-beauty is booming across every category.
While many people love the ‘glass skin’ trend, a super glossy look isn't the best end goal for anyone with very dry or textured skin. Instead, formulas with velvety finishes that promote deep hydration and skin health are a better bet. Enter: Cloud creams. This emerging trend of soft-focus, 'whipped' Korean creams is a growing product category we should be paying attention to when it comes to the best moisturisers on the market.
