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Digital Camera World
Digital Camera World
Hillary K. Grigonis

Film photography is booming in Japan – but the nostalgic comeback has an unusually modern reason for thriving

Reshot film camera waist flat viewfinder.

Even just a few years ago, picking up retro tech required scouring the internet or garage sales. But the trend for disconnected, nostalgic tech is now so big that I can buy anything from vinyl records to disposable film cameras at my local superstore.

Film photography is one of those surging nostalgic trends – but the reason behind the trend may actually be quite modern. The trend isn’t new, as it has been steadily growing over the last few years, but I just came across a survey that highlighted one of the reasons why film photography is making a comeback: social media.

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