Fiio is launching products faster than Xiaomi, and that's a sizeable feat in and of itself considering just how many things Xiaomi rolls out on a monthly basis.
The latest launch is focused on the digital audio player category, one that Fiio has dominated in recent years. The brand's M series of products are highly regarded, and having used the $499 M11S for a few months now, I can attest to its sound quality.
