The World Cup has been a bonanza for beer in the U.S. Bars in Boston reported needing emergency deliveries to keep taps from running dry on some game days. Fans downed a total of 290,000 stadium beers during the six matches in Philadelphia, FIFA organizers said.
But all that frothy foam obscures a cold reality: Beer sales have been struggling globally, and it’s unclear if soccer's world championship tournament can reverse the trend despite having three countries and 16 cities as co-hosts this year.
