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The Independent UK
The Independent UK
Sport
Jonathan Doidge

Fifa’s use of ‘adaptive pricing’ model sees Club World Cup ticket prices skyrocket

Official tickets for Club World Cup group games were being sold for up to £1,250 as supply and demand means prices can go through the roof.

It’s even more expensive on re-sale sites, which have seen prices hit well over £5,000 for some games. The best seats for Real Madrid’s final group game against FC Salzburg in Philadelphia were being sold by StubHub on Wednesday for over £4,450, while a day earlier those prices got as high as the US equivalent of £5,864.

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