FIFA president Gianni Infantino laughed off the vicious backlash to reports of a single ticket for the 2026 World Cup final costing in excess of $2 million. Should anyone actually pay that eye-watering price, the Swiss executive promised to personally deliver them a hot dog.
Controversy has dogged FIFA’s ticket prices for months. That world soccer’s governing body is even using a dynamic pricing model—adjusting the cost to match demand—that has prompted widespread outcry, while the implementation of an official resale market is perhaps the hottest topic.
