
“It will be a massive treat for viewers who will be flocking in their millions to BBC and ITV to watch the coverage,” the statement reads. “We are looking forward to some of the biggest sporting audiences of the year for the World Cup.”
That statement unfortunately doesn’t refer to this summer’s women’s event in Australia and New Zealand, since the broadcast deal is not yet concluded after long negotiations regarding the early timing of games. It is actually from the BBC’s press release about the 2002 men’s World Cup in Japan and Korea, which had many marquee matches at much earlier times.