With reference to your article (World Cup’s dynamic pricing model lays bare Fifa’s singular motive: profit, at all costs, 4 September), Fifa is a not-for-profit organisation. The revenue it generates is reinvested to fuel the growth of football – men, women, youth – throughout Fifa’s 211 member associations globally.
Fifa is focused on ensuring fair access to our game for existing, but also prospective fans. Fifa will retain ringfenced allocations that are set aside for specific fan categories, and these allocations will be set at a fixed price.
